Becks Leaving Germany

becks beers winkbrew

Beck’s looking to open another brewery in St Louis, MO for North American customers.



So you might be thinking that another brewery is great, Lower prices and more beer! But think about the consequences.

After doing some research here are some of the main problems I have discovered.

  • Change in recipe? – With out the German purity law of 1516, allowing only the 4 main ingredients in beer (barley, hops, yeast, and water), the beer can be brewed using cheaper ingredients producing a beer with less quality.
  • Same Price. – Even though it will be brewed locally it will still be sold at import prices. This is true for many large imports such as FOSTERS, Heieken, and Asahi.
  • Loss of Ethnicity. The beer will lose its cultural attachment, when any becks that is bought in the states  it wont be from  its original country (Germany)but it will be the type brewed in the US.



About The Author

Alex Winkler

Since early highschool Alex has been tinkering with online projects. Now, Co-founder of Enzlo Inc, a software and web company that established itself by developing it’s own email marketing software, online selling platform, and subscription sites. - Instagram

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